EleganceUrban mobility newly designed
See and be seen: walking, strolling, and posing. These days, the stroller is no longer a commodity for transporting infants from A to B. On the contrary, it’s an expression of a new appreciation of style. It’s the status symbol of intercultural Bohemians, who prefer to spend their time in cool city quarters than with complicated stroller instructions that don’t make sense. In an age where everything happens so quickly and is expected to function simply and smoothly, the new MIOS emerges as the most elegant link between urbanity and mobility. These are the stories of Bohemians who live their lives as they want, even with children, ever true to the motto: »Express yourself!«
in the street
»All we need is music. Dancing in the street!« Loud, colorful, vivacious – spending the afternoon browsing for fashion relics at the vintage store, then meeting friends for a drink in the evening. They are young. They are lively. They’re relishing the moment. With David Bowie in their ears and the right beat in their feet, they dance in the streets. Nothing can stop them. With or without a child. Ever true to the motto: »The Time is Now!«
The easy way
Artist Erwin Wurm once said, »Humour is a weapon.« Not taking yourself more seriously than necessary. Living life without a care and taking things lightly. The Bohemian savoir-vivre embraces cherished walks in the heart of the most popular cities, passing the most impressive sights on the way to exhibitions featuring the trendiest artists. Following the trail of modern art, the MIOS adapts perfectly to its surroundings. Be it narrow lanes or shiny gallery floors, the urban hero takes each obstacle in its stride – as do its owners.
In the words of designer Karl Lagerfeld: »There’s no escaping fashion. Even when fashion goes out of fashion, it’s already fashion again.« The timelessness of style is wholly inherent in the MIOS. An enduring elegance that leaves short-lived trends far behind. Style is a question of attitude and how we choose to lead our lives. Bohemian elegance emerges from the implicitness of this luxurious way of life. Be it music, art or fashion, all the elements of an expressive lifestyle fuse to form a perfect overall image. It’s the celebration of the moment, an avant-garde harmony between different life worlds.